The Nation's Favourite: Penneys Trialing New Online Service

It looks like Penneys has finally answered our prayers as they prepare to launch an online shopping service.

It looks like Penneys has finally answered our prayers as they prepare to launch an online shopping service and we cannot contain our excitement.
According to The Journal, chief executive of Primark, Paul Marchant, reportedly told analysts that the low budget fashion retailer was looking to introduce a click-and-collect service to customers allowing goods to be ordered online and collected in-store.
Highly demanded by loyal customers for years, Primark CEO said while they trial the new online shopping experience, their main focus is to improve current stores.
He also said: "Of the top-20 retailers, which hold 70% of the UK market, Primark is the only one with no online presence, yet it has achieved the largest market share gains over the last decade."
However, there is a catch, when and if it does make it to our shores, the new service will only be available in certain regions. 
The exciting news comes weeks after the high street brand opened its biggest store in the world in Birmingham.
The shop of dreams covering a whopping 160,000 sq ft offers customers free WiFi, a 'recharge' area, three restaurants including a Disney themed cafe, a beauty salon, barbers, blow-dry bar and shoppers can also avail of a brand new personal shopping experience. 
If that's not enough, the new Birmingham Primark is encouraging its customers to donate their pre-loved clothes and shoes in a bid to reduce waste at their new recycling scheme available in store. 
Seriously though, what's not to love? Just imagine it, five trendy floors of the latest budget-friendly fashion trends in one place. I don't know about you but a trip to Birmingham might just be on the horizon while we patiently wait out the much anticipated online shopping service.
Kellie Kearney is a Dublin mammy of 4 kids aged 2, 3, 5 and 9 (and she is expecting baby #5 in May). Described as a self-confessed procrastinator and picker-upper of things, Kellie would never turn down a coffee, loves to travel and shares her every day true to life moments on Instagram

Kellie Kearney

Kellie Kearney is a Dublin mammy of five kids aged newborn right up to nine. She loves coffee, cloth nappies, travel and sharing her every day true to life family moments on Instagram.

Read more by Kellie
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