Ten families come together to highlight the emotional side of parenting in FFHQ's 'We Are Family'.

We at Family Friendly HQ pride ourselves on being an inclusive and informative platform for all families. We caught up with ten families from across Ireland and asked them to describe what family means to them in our new video campaign, 'We Are Family'.

‘We Are Family’ tells the stories of these 10 families from varying backgrounds and family units. Parents from each family reveal the humour, fear, love and vulnerability aspect of parenthood.

The campaign features blogger, actress and parental rights activist from Equality for Children, Ranae Von Meding, and the new Strategy Director for Family Friendly HQ, Tracey Quinn. Other families include:

  • Brigid O'Hora (Birdey Brunch Triplets)
  • Timi Ogunyemi (Tweety Monkey)
  • Ross Good (The Stented Papa)
  • Laura Doyle (Love, Life and Little Ones)
  • Morgan Weymes  (morgan.ie)
  • Clodagh Olden 
  • Joanne Rafter
  • Sorcha Loughrey Hoey 

The video campaign shows that while families may differ from home to home, we all share commonalities and are more alike than we may have realised.

This new campaign builds on our Family Moments research, which found that while 99%* feel that family time is important, only 36%* of respondents are happy with amount of family quality time they have together.

We at FFHQ are committed to creating inclusive content and helping parents navigate through parenthood and 'We Are Family' reflects that.

What does family mean to you?