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Family Blog
The World's Most Iconic Toy Store To Open In Arnotts

The World's Most Iconic Toy Store To Open In Arnotts

The World's Most Iconic Toy Store To Open In Arnotts
FAO Schwarz, the world’s most iconic toy store is set to open in Arnotts, Dublin. Its arrival will mark one of the only two locations in Europe for the world-famous store.
FAO Schwarz is coming to town just in time for Christmas... (yes, we did just mention the C-word). Arnotts, Dublin’s Department Store since 1843, is delighted to announce the arrival of the world’s most iconic toy store to Henry Street this October.
FAO Schwarz at Arnotts will open proudly as just the second location in Europe for the signature brand. The Arnotts store will embody the ‘Return to Wonder’ theme offering customers play-based platforms and unique experiences unlike anything available in Ireland today.
With over 150 years in the toy business, FAO Schwarz is famous as a place of wonder and excitement where countless memories have been made.
FAO Schwarz will house everything we’ve come to love about the brand including their trademark plush stuffed animals and walk-on piano keyboard which famously featured in the 1988 movie “Big” with Tom Hanks.  
This wonderland for kids and grown-ups will also feature a huge selection of toys, plush teddies, robots, remote control cars and countless other games and dolls, including in-store experiences like a build-your-own race car station.
Visitors will delight at every turn as they discover a land of wonder inside the store, where theatre and magic come to life through FAO Schwarz signature elements, including the famous clock tower.
Experiential shopping that transcends so much more than just toys is something which is engrained in the history of FAO Schwarz, and its brand new flagship store at Arnotts promises to live up to even the most fantastical imagination.   
Donald McDonald, Managing Director at Brown Thomas and Arnotts, said, “Arnotts is home to the world’s most prestigious, exciting and innovative brands. We are a family-focused destination always looking to deliver unique experiences to delight our customers. The opening of FAO
"Schwarz will deliver theatre, wonderment and magic to our customers and we are excited to become part of the many memories that will surely be made inside our walls.”
Jan-Eric Kloth, COO of the parent company of FAO Schwarz said; “Arnotts is an iconic retail brand that delivers amazing experiences and theatre to its customers therefore this was the perfect place for us to be. We are pleased to have such a creative and innovative team as our partners for the Arnott’s store."
"FAO Schwarz at Arnotts promises to be an adventure larger-than-life that sparks the imagination in all of us."
Laura Doyle, mum of 4. Kyle 9, Noa Belle 4, Briar 2 and Milla 12 months. Breastfeeder, co-sleeper, coffee drinker. Staying positive and inspired by the chaos of it all. Follow her on Instagram